ReferOn Completes Management Buyout, Enters Next Phase of Independent Growth

ReferOn, the iGaming affiliate management platform, has completed a management buyout that sees former General Manager Alex Bukin acquire the platform and step into the role of Chief Executive Officer.

Three years after launch, the move transitions ReferOn into a fully independent operation, giving the leadership team long-term control over the platform's direction and product roadmap.

Alex Bukin, CEO at ReferOn, said: "This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform."

The buyout follows a strong period of growth. Within its first 12 months, the platform reported 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. ReferOn has also earned recognition as Best Affiliate Platform in both 2025 and 2026.

Day-to-day operations will continue without disruption. The company is also expanding its product offering, including the rollout of Refie, its built-in interface layer, alongside development across dynamic reporting, Sub-Affiliation, Independent Deal Calculation, two-factor authentication, and mobile optimisation.

Alongside Bukin's appointment as CEO, Vlad Bondarenko has been appointed Chief Product Officer and David Harris has been named Chief Operations Officer.

ReferOn has been recognised as one of the fastest-growing affiliate management platforms in the latest StatsDrone Affiliate Software Report, achieving a remarkable +700% growth rate and ranking among the top performers alongside Scaleo, Alanbase, and others.