SoftConstruct AI Reveals Real-Time Emotion-Reading Technology on iGaming Real Talk

iGaming Real Talk has released a new interview from AIBC Eurasia in Dubai featuring Mushegh Khachatryan, Chief AI Officer at SoftConstruct AI with host Surya Palli.

In this exclusive conversation, Khachatryan reveals how SoftConstruct is transforming iGaming with intelligent systems that read player emotions in real time and instantly suggest the next best action for operators.

With over ten years in AI and a background in banking and fintech, Khachatryan explains how SoftConstruct built a dedicated AI Center of Excellence by recruiting top talent from outside the industry. The result is production-ready agentic AI that helps operators run personalised campaigns, automate decisions, and create Netflix-style individualised player experiences.

The discussion highlights responsible gaming, where AI detects risky behaviour faster and more consistently than human teams, recommending timely breaks while supporting sustainable growth and long-term player trust.

Khachatryan stresses the need for explainable, controlled AI and warns that without proper boundaries, short-term gains can harm companies long term. He adds that operators can now manage campaigns, personalisation, and risk through simple chat interfaces with at least 85% accuracy.

About SoftConstruct

SoftConstruct is an imagination-driven global tech company rooted in Armenia. It employs over 6000 creative professionals across 16+ offices on five continents and operates more than 10 market-leading independent trademarks. The company develops cutting-edge solutions for iGaming, fintech, and enterprise software with a strong focus on AI transformation.

About iGaming Real Talk

iGaming Real Talk is hosted by Surya Palli and delivers authentic, on-the-ground conversations with industry leaders from the AIBC Eurasia Event. The series covers personal stories, exclusive announcements, and the real future of iGaming.

AIBC Eurasia Series

This episode is part of the exclusive AIBC Eurasia Series recorded live at the event in Dubai. The series captures the latest trends in AI, blockchain, fintech, and regulated gaming across the Middle East and beyond.

The series is presented by Evoverse and GBO International Financial Services. Evoverse specialises in building custom crypto iGaming products that grow organically. GBO International Financial Services has been helping iGaming businesses with company setup, licences, banking, and software solutions since 2009.

Watch the full interview now on the iGaming Real Talk YouTube channel.

Media Contact

Surya Palli

Email: surya@igamingrealtalk.com

Website: https://igamingrealtalk.com/