Sporting Risk Extends Sportradar’s Agreement to Deliver Player Markets Across 50 Soccer Competitions
Sporting Risk, the sports analytics company specializing in predictive models that generate market-leading pricing and betting content, has announced the extension of a soccer distribution agreement with Sportradar Group AG.
Sporting Risk’s team and player stat markets are available to Sportradar’s global network of 800 sportsbook operator clients via the company’s Unified Odds Feed (UOF). Covering up to 50 pre-match competitions and 24 in-play competitions, the breadth of player market coverage and combinability, complements Sportradar’s existing soccer portfolio which includes exclusive betting data agreements with AFC, Bundesliga, CONMEBOL, CONCACAF, CAF, MLS and UEFA, to create a standout soccer offering for operators.
Sporting Risk will expand its offering to include 100+ player markets for the World Cup. This will span across singles, head-to-head, micro markets, and multis.
Sporting Risk’s solutions are purpose-built to engage bettors in real time - delivering rapid, relevant, and entertaining opportunities that align with player behaviour and market demand.
Andy Phillips, SportingRisk.com CBDO, commented: “We’re thrilled to extend our distribution agreement with Sportradar and access its unmatched partner network. All eyes are on the World Cup this summer, so it’s the perfect timing to enhance our offering for the tournament. Together, we’re redefining how player data and analytics power the next generation of betting experiences.”
Karl Danzer, SVP Business Development, Sports Content, Sportradar, added: “Working with Sporting Risk ensures that Sportradar’s operator clients have access to a market-leading portfolio of soccer coverage to drive engagement with the world’s most popular sport.”
About Sporting Risk
Sporting Risk is a sports analytics company that specialises in building predictive models to generate market leading pricing and betting content. The business’s foundations originate from an intimate knowledge and understanding of player based modelling. The company's predictive models are built using the most granular raw data available in the marketplace, and this is complemented by the founders' experience in professional sport, which previously included recruitment and tactical consultancy services on behalf of leading top tier clubs in the UK, Europe and USA. Today Sporting Risk’s focus is leveraging this IP for sports betting operators.
