Episode 26·15:21·11 Mar 2026

The Secret Behind GR8 Tech's Operator Success Formula | iGaming Real Talk | Yaroslava Romanov

with Yaroslava Romanov

Surya Palli

Founder of iGaming Real Talk.·11 Mar 2026

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In this episode of Marketing Decoded, recorded live at ICE Barcelona 2026, host Surya Palli sits down with Yaroslava Romanov, Head of Marketing & PR at GR8 Tech.

Just three years after launch, GR8 Tech has carved out a standout position in the saturated B2B iGaming market through fearless differentiation, creative storytelling, and precise omnichannel execution. Yaroslava shares the real story behind the long-running “Join the Champions Club” campaign, its roots in the partnership with Oleksandr Usyk’s Ready to Fight, and how the concept positions GR8 Tech as the platform that turns operators into true champions.

Key highlights include

Why being noticeably different was the only way to gain traction in a crowded space
Balancing long-term brand building with performance marketing in B2B cycles
Tailoring event activations and messaging for different regions and audiences
The new crypto turnkey solution and the “Legendary platform now in crypto” push
Future channel trends, the fading buzz around AI, and the shift toward bold, resonant campaigns

Key takeaways

Fearless Differentiation. In a saturated B2B iGaming market, GR8 Tech prioritized standing out through bold creative storytelling rather than blending in.
The Champions Club Strategy. The 'Join the Champions Club' campaign, featuring Oleksandr Usyk’s Ready to Fight, was designed to position the platform as a partner that turns operators into industry leaders.
Balancing B2B Marketing. Successful growth requires a strategic balance between long-term brand building and targeted performance marketing throughout the complex B2B sales cycle.
Strategic Expansion. The company is evolving its service offerings by introducing new turnkey crypto solutions to meet emerging market demands.
Future Marketing Trends. The focus is shifting away from the over-hyped AI buzz toward creating bold, resonant campaigns that genuinely connect with target audiences.

Notable quotes

Being noticeably different was the only way to gain traction in a crowded space.

The legendary platform is now in crypto.

Turning operators into true champions.

About the guest

Yaroslava Romanov

Yaroslava Romanov serves as the Head of Marketing & PR at GR8 Tech. She is an expert in B2B iGaming strategy, known for leading impactful, creative campaigns that drive market differentiation and brand growth.

Transcript excerpt

A short passage published by the podcast, not the whole conversation.

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Surya Palli
Welcome to Marketing Decoded, coming to you live from ICE Barcelona 2026. Today, I’m joined by Yaroslava Romanov, the Head of Marketing & PR at GR8 Tech, to discuss the company’s rapid rise in the B2B iGaming sector. Yaroslava, how has GR8 Tech managed to stand out in such a crowded market?
Yaroslava Romanov
It’s been a deliberate strategy. To gain traction in this landscape, we knew we needed a blend of fearless differentiation and highly creative storytelling. We couldn't just be another provider; we had to define our own space.
Surya Palli
A major part of that positioning seems to be your "Join the Champions Club" campaign. Could you walk us through the thinking behind that?
Yaroslava Romanov
Certainly. That campaign was rooted in our strategic partnership with Oleksandr Usyk’s "Ready to Fight" platform. We used that association to craft a narrative that frames GR8 Tech as more than just a technology provider; we are a catalyst for turning our operators into industry champions.
Surya Palli
That’s a compelling angle. In the world of B2B, how do you handle the tension between building a long-term brand identity and the constant need for immediate results from performance marketing?
Yaroslava Romanov
That is the central challenge. It requires a delicate balance. You have to keep the long-term vision in mind while navigating the pressures of the performance cycles. It also requires nuance; we’ve learned we must tailor our event activations and messaging specifically to suit the different global regions we operate in to ensure every touchpoint remains relevant.
Surya Palli
Beyond the branding work, your product lineup is evolving. What can you tell us about your recent push into crypto?
Yaroslava Romanov
We’ve been very focused on product innovation, specifically with the launch of our new crypto turnkey solution. It’s a core part of our "Legendary platform now in crypto" initiative, which marks a strategic push for us in that space.
Surya Palli
Looking ahead, how are you future-proofing your marketing efforts given how quickly the industry changes?
Yaroslava Romanov
I think we are seeing the hype surrounding AI start to fade. I predict a significant industry-wide shift toward bold, emotionally resonant campaigns. The future of our marketing isn't in tech-heavy buzzwords; it's about prioritizing authentic human connection.