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Breaking stories and analysis from across the iGaming industry — filter by desk below.

IndustryLead story
Optimove Acquires Smartico While Both Companies Remain Fully Independent
Optimove, the creator of Positionless Marketing and the leading player engagement solution for iGaming and sports betting operators, has signed an agreement to acquire Smartico, the pioneer of gamification-led CRM marketing in the iGaming industry. The deal is expected to close in the coming weeks.
Surya Palli
Founder & Editor-in-Chief··2 min read

Sporting Risk launches Mega Builder and 5 for 25 ahead of the World Cup
Surya Palli·

MetaBet appoints David T. George as Customer Success Manager
Surya Palli·

SiGMA Group Founder Eman Pulis Shares UAE Lifeline Story and Expansion Plans in iGaming Real Talk Interview
Surya Palli·

Marketing Decoded: 7 iGaming Leaders Reveal the Strategies Behind ICE Barcelona's Biggest Brands
Surya Palli·