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Optimove Acquires Smartico While Both Companies Remain Fully Independent
Optimove, the creator of Positionless Marketing and the leading player engagement solution for iGaming and sports betting operators, has signed an agreement to acquire Smartico, the pioneer of gamification-led CRM marketing in the iGaming industry. The deal is expected to close in the coming weeks.
Surya Palli
Founder & Editor-in-Chief··2 min read
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