Episode 41·19:53·5 May 2026

SOFTSWISS on Brazil Regulation Success | Miranda Guliashvili | iGaming Real Talk

with Miranda Guliashvili, iGaming Real Talk

Surya Palli

Founder of iGaming Real Talk.·5 May 2026

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In episode 41 of iGaming Real Talk, host Surya Palli sits down with Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, for an exclusive interview recorded at BiS SiGMA South America 2026 in São Paulo.

Miranda reveals how SOFTSWISS achieved outstanding results in Brazil following the country's iGaming regulation and shares key insights into the opportunities shaping the market.

Miranda shares that SOFTSWISS recorded 65% growth in total bets and 64% growth in GGR in Q1 2026 compared to Q1 2025. This is strong proof that a regulated market can still deliver excellent performance when operators and suppliers remain flexible and partner-focused.

Key Topics Discussed

Why Brazil remains a core focus and the current state of the regulated market
Major challenges for operators and game providers post-regulation (taxes, local entities, KYC, advertising restrictions)
How the right technology (99.99% uptime & stability) gives operators a real edge
Next hotspots in LATAM: Mexico, Peru & Colombia
Expansion plans into Africa (beyond South Africa: Kenya, Uganda + more) and early moves in Asia
The importance of loyalty, player retention & lifestyle/e-commerce integration ahead of the World Cup

A must-watch for operators, suppliers, and iGaming professionals looking at Brazil, LATAM, and emerging markets.

Key takeaways

Brazil Market Growth. SOFTSWISS demonstrated significant market success in Brazil, achieving a 65% increase in total bets and 64% growth in GGR in Q1 2026.
Post-Regulation Challenges. Operators and providers must navigate complex hurdles including new tax structures, mandatory local entity registration, stringent KYC protocols, and advertising restrictions.
Technical Stability as a Differentiator. In a competitive regulated environment, high-performing technology offering 99.99% uptime provides a critical edge for gaming operators.
Regional Expansion Strategy. While focusing on LATAM markets like Mexico, Peru, and Colombia, SOFTSWISS is also aggressively targeting expansion into Kenya, Uganda, and emerging markets in Asia.
Strategic Retention. Success heading into major events like the World Cup relies on deepening player loyalty through lifestyle integration and advanced retention strategies.

Notable quotes

A regulated market can still deliver excellent performance when operators and suppliers remain flexible and partner-focused.

The right technology provides operators a real edge in an increasingly competitive regulatory landscape.

About the guest

Miranda Guliashvili

iGaming Real Talk

Miranda Guliashvili serves as the Head of Regional Growth at SOFTSWISS. She is a recognized expert in iGaming expansion, specializing in navigating emerging regulatory landscapes and scaling operations across LATAM, Africa, and Asia.

Transcript excerpt

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Surya Palli
Welcome to episode 41 of iGaming Real Talk. I’m joined today by Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, live from the BiS SiGMA South America 2026 conference here in São Paulo. Miranda, it’s great to have you.
Miranda Guliashvili
Thanks, Surya. It’s a pleasure to be here at such an exciting event.
Surya Palli
SOFTSWISS has seen a remarkable trajectory in Brazil recently. Can you share some of the performance highlights from this year?
Miranda Guliashvili
Absolutely. In Q1 2026, we saw a staggering 65% growth in total bets and a 64% increase in GGR compared to the same period last year. It’s a powerful testament to what is possible in a regulated environment when operators and tech partners prioritize flexibility and deep collaboration.
Surya Palli
Regulation brings its own set of hurdles, though. What are the main complexities you’re seeing in this post-regulation landscape?
Miranda Guliashvili
It’s a challenging environment. Operators are navigating rigorous new tax structures and the necessity of establishing local entities. On top of that, there are evolving challenges regarding KYC protocols and stricter advertising restrictions that everyone in the industry is having to adapt to.
Surya Palli
With the market becoming so crowded, what is the key to maintaining a competitive edge?
Miranda Guliashvili
It really comes down to robust infrastructure. In a crowded market, reliability is everything. We prioritize maintaining 99.99% uptime because that kind of platform stability is exactly what gives our operators an edge over the competition.
Surya Palli
Looking beyond Brazil, which other regions in Latin America are you keeping an eye on?
Miranda Guliashvili
We see significant potential in Mexico, Peru, and Colombia. Those are definitely the next frontiers for growth in the region.
Surya Palli
And how does that fit into your broader global strategy? I understand SOFTSWISS is looking well beyond Latin America.
Miranda Guliashvili
We are currently focused on a strategic push into the African market. We’re looking beyond the established hubs like South Africa to explore emerging opportunities in Kenya and Uganda. We are also making some initial, calculated moves into various Asian territories.
Surya Palli
Finally, as we look toward major events like the upcoming World Cup, what tactical steps should operators be taking to keep players engaged?
Miranda Guliashvili
Player retention is absolutely critical. We are seeing a real need for advanced loyalty programs and the integration of lifestyle and e-commerce elements into the gaming experience. These innovations will be particularly important as operators gear up for the massive influx of engagement we expect to see during the World Cup.