How Spade Clipping Delivers 2 BILLION Views Monthly for iGaming Operators | iGaming Real Talk

iGaming Real Talk is excited to share with you. We are launching a new interview series that we have recorded at AIBC Eurasia in Dubai. In two days, we have had conversations with experts, innovators, and leaders shaping the future within AI, fintech, blockchain, gaming in the region, as well as some of the hot topics like prediction markets. This series is brought to you by EvoVerse. They are experts in building custom iGaming products that actually grow organically.

This series is also brought to you by GBO. Since 2009, they have been helping iGaming businesses with company setup, licenses, banking, and software solutions. So, stay tuned and I will see you within these interviews. Hello, and welcome back to iGaming Real Talk. Today, I have Krish here with me, and we're going to be talking about something really exciting, interesting, and something new to me as well.

Because, you know, we had a chat a few days ago, and I was asking him, "What do you really do?" And he explained to me. I didn't manage to check it. So, that's why we're having this interview to see what they do and how it could be helpful to you as well. Okay, thank you for having me. Yes, I'm Krish. I run Spade Clipping. Spade Clipping is essentially an organic short-form distribution model. Okay.

We have over 30,000 people we call Clippers who own social media pages on TikTok, Instagram, X. They're all faceless creators. So, they own everything from like meme pages to things like literally gambling accounts with different gambling memes. They'll post poker content, things like that. We have pages that range from 15 million followers all the way down to 100 followers. But, we all work on a beautiful model which is the CPM model.

So, operators use us to basically get as much wide scale awareness as possible. So, I'm sure you guys have all seen the Stake logos everywhere. That's one of the biggest offerings that we have, is we plaster any casino's logo across thousands of pages and we currently push over 2 billion views every month. 2 billion with a B?

2 billion with a B. It was a great number when we first got there. Huge number. The first billion was huge. So, yeah. It was an amazing feat and we've continued to scale from there.

Fantastic. I mean 2 billion views is a lot. Everyone is fighting for attention. We are in that space. We have a lot of digital noise as well. Can you tell us a little bit more about how operators, do operators know about this?

Yeah, so that's honestly one of the biggest issues today, is that operators aren't really, they don't really understand how powerful this tool is. Because even me when you explain to me I didn't really understand what it means, you know. I was like is it influencer management agency? Is it something else, you know? It's something completely different. So, it's mainly two kind of product offerings. One is those like Stake logo type vibes.

And then the second is if operators are already partnering with streamers, influencers, stuff like that and you're already paying for those partnerships, why are you not amplifying it on social media to get thousands and millions more views? Because they don't know about it. Exactly. And so, that's where we come in. That's why we're trying to educate as much as possible. We initially started in the music space.

We work with a global brand and just this year we started in iGaming. So, we've definitely dominated that part of the market and we understand the value and power. So, now we're trying to help operators understand the value and power of this now.

This is super interesting and I think it's going to be interesting for a lot of operators as well who are looking for very big exposure. You know, streamers has been trending for quite some time as an acquisition channel. But the problem with the streamers right now, what I'm hearing from the community in the space, is we don't know who is real. And we don't know who is faking it. And there's a lot of agencies.

So, do you have any tips for operators on how to choose their streamers?

Absolutely. So, with streamers, honestly, the bread and butter for us is you want streamers with really good engaging communities. It's all about the community. Not the views, not the engagement. Nothing. It's just about the community because that community will tell you that that streamer is real. That streamer has real backing behind him. It's not insulated. We have a community. Exactly. Community is everything. Even on our platform.

We have 30,000 clippers, but we all treat them as community. We have full-time moderators that make sure we're hosting giveaways. We're doing education sessions. We're doing it because that community really matters.

Cool. I mean, this is really interesting. I think we would need to do another longer session, too, for sure. Discover everything that you guys are involved in. So, thank you so much for joining me for this short interview. And we'll see you at another time.

Absolutely. Thank you. I really appreciate it.