THIS AI KNOWS WHO YOUR VIPs ARE | Artsemi Karpovich | CITRON

Barcelona, Dubai, São Paulo, Madrid, and now we're here in Manila. And we spoke to leaders, experts, as well as industry pioneers talking about what's happening in Asia, what's also happening with the Filipino gaming market, and the wider Asian region. This series is brought to you by Kensho Media. They have been helping iGaming companies rank higher with SEO since 2008. This series is also brought to you by Quantum Gaming.

They help companies with white label and turnkey solutions in emerging markets. This year we're doing with real roadshow initiative as part of iGaming real talk where we go to iGaming events all around the world and cover the insights from the ground. Stay tuned and subscribe to iGaming real talk. Hello and welcome back to another episode of iGaming Real Talk.

I'm here at SiGMA Asia and I have Arts Seami with me from Citron Analytics and I'm very excited to get into some of the interesting elements as well as innovation that's happening through blockchain analytics. Arts Seami, welcome to the show.

Thank you, Surya. Hope you're having a good time here.

Yeah. Yeah. I love it. I mean, you know, it's amazing time being here in Manila. I always love coming back to it and yeah I mean business is good.

So yeah I'm from Citron Analytics. I'm a head of sales and today I want to tell you some words about our product.

Definitely. Definitely. So for those who don't know about Citron Analytics what does it exactly do? What does it solve?

Yeah sometimes it's a bit difficult to tell about Citron Analytics because this is the first product at the same concept on the market.

Oh, it's the first time ever.

Yeah. It's a good thing at the same time and a bit bad thing because you need to explain to people all the time like okay what it is and how does it help and the good things that we don't have competitors in what we are doing. The bad things that when you explain it's a bit difficult to describe everything in deep details and to make everyone understand. But sometimes I use kind of an example from fiat industry just to make it understandable in terms of crypto.

And if to speak about Citron Analytics in short it is a tool that provides deep analytics for any crypto paying user. So if your company have users that pay you in crypto you can use Citron Analytics.

Okay. So it's mostly for operators in iGaming perspective.

Yeah. Because all we know casinos uses crypto as payment, just online casino that accept crypto. The main idea of this product is that since the user make a deposit in crypto, you receive the information about the wallet address and you can use the information that already lays in the blockchain. So this is the public information.

Yeah.

The only point is that company don't have the researchers of the blockchain of each player. It's time consuming, difficult, still needs to build some tools to understand to read the data and all this stuff. And when we noticed this gap, we decided to make Citron Analytics.

Yeah.

So we just took public information, build some software, added AI chat there as well and we just use this information and transform it into market intelligence information.

Wow. I mean wait a minute. I think you have unpacked a lot of things in a little time. You made it very simple. I understand what you're saying but let's unpack the layers one by one. Who is it for mainly? Who is it useful for? Let's say I'm working at a crypto casino operator, right? So which roles does it primarily help the intelligence tool?

Yeah, sure. So if to speak about the roles, the people who work in operations department and retention department.

Okay.

Because the most effective way to use Citron Analytics is to improve retention of the players, right? or upsell of this player.

Okay. So now give me an example how we can improve the retention of a player based on Citron Analytics data and what we see in the tool.

Yeah. Just to use a simple use case. User made a deposit on 10 USDT to your crypto casino. It's okay. From this moment you are able to understand if this user is a VIP one or just a regular player. You can go to Citron Analytics check this address and see oh he deposited 10 USDT but actually he has 10k on his wallet address. What can I do as a retention manager?

I can provide some special bonus some marketing campaign for such users because it's not relevant to make some special offer for user who doesn't have a lot of crypto on his wallet balance but since you know that he has money you are able to make some actions that will drive this user to make more deposit.

And another use case that you as a retention or operations manager will be notified any time when this user will withdraw cryptocurrency or deposit to this address in the future.

Oh, irrespective of the casino itself when he does.

It doesn't matter. It doesn't matter when he plays and when he spends his money, his wallet activity essentially. So for example, if today this user deposited 10 USDT to your wallet and tomorrow this user won at stake.com 10k USDT and make a withdrawal to this wallet, you got a notification. This guy is rich now. We can work together.

That's amazing. That's pretty cool, huh? Are you sure there's no one else doing this?

100%. We checked the market and nothing like this at the moment. So I assume that some competitors may appear in about two or 3 years. But not earlier because the product is really complex, not easy to repeat and it's really difficult to collect such data.

Okay. Okay. Very interesting. Very interesting. I mean look I mean crypto casinos are growing up worldwide. It's the trend. Everyone wants to start a crypto casino. So it is also very important to have this lens to kind of see what the players are doing, what the users are doing. Are there any other use cases that comes to your mind when it comes to how these analytics can help operators?

Yeah, I have some use case in mind because we already do have some operators testing our tool. So we used the real operators some of our clients that already using Citron Analytics for about 3-4 months. And they provided some use cases of how they use this information. So they collect the data from Citron Analytics. And they put this information by themselves to another AI. They have some in-house model.

The main point when you take the information from Citron Analytics is it's anonymized. We don't know who is the person actually.

Oh, this is what I wanted to ask because it's about the you know...

But all we know is wallet address and the casino, public information. And the casino knows the owner of wallet address. And then casino they can match this information use again AI and build the full client profile based on his habit compare with his fiat deposit and all this stuff and use this information again for retention and upselling of the client.

Okay. Quite interesting actually. You also mentioned about the AI chat functionality like how does it work? Is it like ChatGPT where all my information is plugged in? I can ask the chat. Hey, whatever. And then can you tell me more about that?

Yeah, sure. So, I think that the popularity of using this AI is rising increasingly year by year. We are totally dependent on it at this point like you know I talked about. We decided to include this feature to the Citron Analytics as well because the users are used to using this. We took a model famous model and this model receives the information that you provide to Citron Analytics.

For example, you uploaded 100 wallet addresses and this tool provide you answers based on the information that he can get from this wallet.

Yeah.

For example, I just want to check the most active players over the last seven days. I just type it into the chat. The chat provides me the answer the wallet addresses of these players. And then I can ask provide me some marketing strategy. How can I reach these players with which bonus offers I can come up with? And this provide answers because it's just a simple AI. Only thing is teaching on the information that he owns.

Okay. Okay. Yeah, that's it. That's really good. I think it's super helpful from what I'm hearing from the market itself. And also, do you send signals, notifications? How does the day-to-day look for someone who is using?

It is the setting in the account. When you set up an account, you need to set up notifications. You can choose Telegram flag notifications and inapp push.

Can I chat in Telegram and know the details?

Yes. Yeah. No, no, no. You will be notified. You got the notification. You will see the amount the wallet address and you can just go to analytics to find this wallet address and deeper into this player. Check his profile, his habits, when he active, is it day or night and then you can make some decision.

Wow, sounds like really innovative and really useful for crypto operators.

Yeah, and to be honest, we do already have a kind of waitlist the number of companies which is already waiting for us to launch to make live demos and all this stuff and I can say maybe even announce that we will start making the demos right after the SiGMA because we are ready to launch to invite first clients. So looking forward to introduce our product to public.

Great. How many are on the waitlist and when are you launching?

I would say it's about 20 to 25 companies already and a little spoiler if we will take top 10 crypto casinos. Two of these crypto casinos is in list already. So we expect them to become I hope our first clients in terms of using analytics.

Can I guess...

I don't know it's like insider information.

All right. Okay. I'll guess Stake.

Not yet.

Okay. Okay. I mean I wish that for you because obviously Stake has 50% of the volume almost at least in the crypto casino market. So I think it's definitely very innovative and very useful for iGaming crypto iGaming operators and thank you for actually sharing your update as well as first on iGaming real talk. So we're going to make sure that it reaches as many people as possible.

Thank you. Thank you for invitation.

Thank you so much. And that's it guys for this little podcast. Do share your thoughts in the comments below. Do follow Arts Seami on LinkedIn as well as Citron Analytics and I will see you on the next one. Thank you.

Thank you, Surya.