Episode 8·49:06·12 Aug 2024

How 1w Scaled Telegram App to 24 Million Users | Mike, CMO of 1win Crypto

with Mike, CMO of 1win Crypto

Surya Palli

Founder of iGaming Real Talk.·12 Aug 2024

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In this episode, we sit down with Mike, CMO of 1win Crypto, who helped scale their Telegram casino to an astonishing 24 million users.

Mike breaks down what a Telegram casino is and why it works, how they achieved explosive growth through Telegram traffic and mini-apps, why Telegram isn't enough anymore and what comes next, his personal journey from affiliate to CMO, advice for newcomers breaking into iGaming, what actually defines a crypto casino today, and how to stand out in an increasingly crowded crypto casino market. Essential listening for anyone interested in crypto gaming or growth at scale.

Key takeaways

Scaling Strategy. Mike explains how 1win utilized Telegram traffic and mini-apps to drive explosive user growth to 24 million users.
The Evolution of Telegram Apps. The episode explores why Telegram is a powerful entry point for crypto gaming but highlights why operators must look beyond the platform to sustain growth.
Defining Crypto Casinos. Mike breaks down the current definition of a crypto casino and identifies the specific factors that allow a platform to differentiate itself in a crowded market.
Career Path in iGaming. The guest discusses his professional trajectory, tracing his transition from an affiliate marketer to a Chief Marketing Officer in the high-stakes world of crypto gaming.
Advice for New Entrants. Practical guidance for newcomers looking to enter the iGaming and crypto space successfully amidst intense competition.

Notable quotes

Scaling to 24 million users is not just about the platform, but about understanding the unique mechanics of the Telegram ecosystem.

Telegram is a powerful gateway for acquisition, but building long-term success requires knowing when and how to expand your footprint beyond it.

About the guest

Mike

CMO of 1win Crypto

Mike is the Chief Marketing Officer at 1win Crypto, a leading platform in the gaming space. He is an industry expert with extensive experience in affiliate marketing and growth strategies, specifically recognized for scaling 1win's Telegram-based crypto casino to millions of users.

Transcript excerpt

A short passage published by the podcast, not the whole conversation.

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Surya Palli
Welcome to the show. Today, I’m joined by Mike, the Chief Marketing Officer of 1win Crypto, to discuss the growth of your platform. Mike, how did you manage to scale a Telegram-based casino to reach 24 million users?
Mike
It’s been a remarkable journey. The key is understanding that Telegram’s existing social infrastructure and seamless accessibility make it the perfect ecosystem for crypto-native gambling. By leveraging the platform’s architecture, we created a space where users can engage with iGaming intuitively.
Surya Palli
What specific strategies did you use to drive such explosive growth?
Mike
Our strategy focused heavily on capturing and retaining a global audience through the power of Telegram traffic and the innovative use of mini-apps. These tools were instrumental in turning the platform’s reach into a scalable, high-growth casino model.
Surya Palli
While Telegram has clearly been a pillar for your success, do you see it as a long-term solution, or are there limitations to consider?
Mike
You’re right to point that out. While Telegram has been foundational, it does have limitations. We recognize that we need a broader strategic vision for what comes next in the industry to ensure we aren’t just reliant on a single platform.
Surya Palli
Shifting to your personal path, how did you go from being an affiliate marketer to the C-suite?
Mike
It was a process of professional evolution. My background in affiliate marketing gave me the foundation, but moving into a C-suite executive role required constant adaptation. I’d advise newcomers looking to break into the iGaming space to stay focused and remain agile in such a competitive market.
Surya Palli
The market is quite saturated right now. How do you define a modern crypto casino today, and how can brands differentiate themselves?
Mike
To maintain authority in a crowded arena, you have to offer more than just the basics. Brands need to focus on genuine differentiation. It’s about providing unique value that keeps users engaged and distinguishes your platform from the noise in the current landscape.